LOOK FOR PAW TRAX® IN GLOBAL PET EXPO’S NEW PRODUCT SHOWCASE:

A Pawsitive Approach to Puppy Training!

GRAND PRAIRIE, TX (March 15, 2010) – Richell’s new PAW TRAX® Starter Kit will be featured in the upcoming Global Pet Expo’s New Product Showcase. The kit, which consists of a 12-count bag of PAW TRAX® Super Absorbent Doggy Pads and a snap-in training tray, is part of Richell’s aggressive efforts to continue marketing its "diamond in the rough". Richell started the new year with a bang when the doggy pads and training tray were featured on Lifetime Television’s The Balancing Act in January and February.

What makes Richell’s doggy pad so unique is its four-layer design that specifically targets moisture the second it touches the quilted pad surface. This allows the pad to withstand lots of moisture, dry quickly, control odor and wetness, and protect floor surfaces. In addition, because the doggy pad dries out quickly and controls odor, it can be used more than once, which eventually saves time and money in the long run. There’s also no need to worry about soiled carpet stains or damaged hardwood floors either because the bottom plastic layer shields floor surfaces from moisture damage. And best of all, there’s no more surprises! When trained to use the doggy pad properly, dogs can be left home alone! No more pet stains, no more pet odor, no more surprises . . . period!

Richell's doggy pad is also great for travel and for use in kennels and crates. The pad measures 17.7" x 23.6" and is perfect for the small to medium-sized indoor dog. The suggested retail price for the 12-pack is $7.99, the 30-pack is $15.99, and the 50-pack is $24.99. The PAW TRAX® Training Tray can be purchased separately or as part of the starter kit. Richell’s PAW TRAX® line of training products is sold exclusively online.

Richell USA Inc. is located in Grand Prairie, Texas and has distribution centers located in Arlington and Greenville, Texas. For more information on Richell's full line of pet products, please call our corporate office at (972) 641-9795 between the hours of 8am and 5pm CST, or visit our web site at www.richellusa.com.

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