New! -> LIFETIME TELEVISION TO FEATURE RICHELL'S NEW CONVERTIBLE ELITE PET GATE:
Another Pawsitive Approach to Pet-Proofing Your Home on The Balancing Act.

RICHELL USA ANNOUNCES CORPORATE RESTRUCTURE:
Richell USA Reorganizes its Sales Department for a Soon-to-Launch Line of House Wares Products.

LOOK FOR PAW TRAX® IN GLOBAL PET EXPO'S NEW PRODUCT SHOWCASE:
A Pawsitive Approach to Puppy Training!

LOOK FOR RICHELL USA's NEW MOBILE CRITTER CONDO at GPE's NEW PRODUCT SHOWCASE:
Now, High-end Living Space for Small Pets!

LIFETIME TELEVISION TO FEATURE RICHELL USA’s PAW TRAX®:
Richell Presents a Pawsitive Approach to Puppy Training on The Balancing Act!

RICHELL USA’s NEW PAW TRAX® UNVEILED:
PAW TRAX® Super Absorbent Doggy Pads ~ A Totally New Name, New Packaging and New 12-Pack!

RICHELL USA PARTNERS WITH USA’s FIRST INDOOR, OFF-LEASH PARK!:
Setting the Bar for Dog-Owner Play Spaces Around the Country

RICHELL'S DOGGY DINING TABLE:
Elevate Pet Dining to a Totally New Level!