NEW! RICHELL USA ANNOUNCEMENT
Company Names Director of Sales & Marketing
(January 24, 2012)

RICHELL’S TAKÉ LIFESTYLE COLLECTION
A Big Win in 2011!
(November 1, 2011)

RICHELL USA RECEIVES ANOTHER AWARD!
Winner of Editor's Choice Award!
(October 26, 2011)

RICHELL PET GATE RECEIVES EDITOR'S CHOICE AWARD!
New Také One-Touch Pet Gate as one of the winners of DOG FANCY Magazine's "Editor's Choice Awards" for 2011! 
(August 22, 2011)

RICHELL’S DOGGY DINING TRAY V1
Elevates Pet Dining to a Totally New Level!
(June 6, 2011)

RICHELL’S AUTO DELUXE PET GATE
It’s Stylish & Functional and Eco-Friendly Too!
(March 5, 2011)

RICHELL TO SHOWCASE THE DOGGY DINING TRAY V1 AT GPE!
Richell's new elevated feeding tray is a totally cool!
(February 21, 2011)

YORKIE PUP TO POSE FOR RICHELL AT GPE!
Stop by booth 835 on Thursday, March 17th to say "hello" to Ms. Robinson and Zoey!
(February 21, 2011)

RICHELL INTRODUCES A NEW LINE OF ECO-FRIENDLY PET PRODUCTS!
Richell selected bamboo for its beauty, longevity, and sustainability!
(February 7, 2011)

RICHELL USA's CONVERTIBLE ELITE PET GATE WINS EDITOR'S CHOICE AWARD:
The Luxury of Three Pet Products in One!
(September 8, 2010)

LIFETIME TELEVISION TO FEATURE RICHELL'S NEW CONVERTIBLE ELITE PET GATE:
Another Pawsitive Approach to Pet-Proofing Your Home on The Balancing Act.
(August 17, 2010)

RICHELL USA's BACK TO SCHOOL TIPS ON LIFETIME TV:
Back to School: Home Alone-While the Parents are Away, the Pets Will Play…Petproofing Your Home
(July 30, 2010)

LOOK FOR PAW TRAX® IN GLOBAL PET EXPO'S NEW PRODUCT SHOWCASE:
A Pawsitive Approach to Puppy Training!
(March 15, 2010)

LOOK FOR RICHELL USA's NEW MOBILE CRITTER CONDO at GPE's NEW PRODUCT SHOWCASE:
Now, High-end Living Space for Small Pets!
(March 15, 2010) 

LIFETIME TELEVISION TO FEATURE RICHELL USA’s PAW TRAX®:
Richell Presents a Pawsitive Approach to Puppy Training on The Balancing Act!
(December 7, 2009)

RICHELL USA’s NEW PAW TRAX® UNVEILED:
PAW TRAX® Super Absorbent Doggy Pads ~ A Totally New Name, New Packaging and New 12-Pack!
(September 1, 2009)

RICHELL USA PARTNERS WITH USA’s FIRST INDOOR, OFF-LEASH PARK!:
Setting the Bar for Dog-Owner Play Spaces Around the Country
(March 9, 2009)

RICHELL'S DOGGY DINING TABLE:
Elevate Pet Dining to a Totally New Level!
(March 31, 2008)