RICHELL’S TAKÉ LIFESTYLE COLLECTION

A Big Win in 2011!

GRAND PRAIRIE, TX (November 1, 2011) - Richell USA is very proud to announce its receipt of several awards for the company’s first collection of bamboo pet products, the Také Lifestyle Collection! Richell received the Editor’s Choice Award for the entire line from Pet Product News International and Pet Business. In addition, the Také One-Touch Pet Gate was named a recipient of Dog Fancy Magazine’s 2011 Editor’s Choice Award, while Dog World Magazine selected the Také 3-Step Pet Stool for the same honor.  “We are very pleased that our new bamboo collection has been so well received in the industry,” stated Mr. Issaku Suzuki, C.O.O. of Richell USA, “it is indeed an exciting time for Richell USA.”

Richell’s Také Lifestyle Collection (Také is Japanese for bamboo) was introduced at Global Pet Expo earlier this year and includes a free standing and tension-mount pet gate; a totally new serving cabinet that provides elevated feeding above a convenient storage compartment; a new dining tray with 3 adjustable heights for feeding puppies as well as adult dogs; and a newly designed step stool that’s totally lightweight and slip-proof!

Richell selected eco-friendly bamboo as its material of choice because of its beauty, longevity, and sustainability. It’s also the perfect option for pet parents who appreciate the simple beauty of wood but prefer an environmentally safe material for their pets. Each piece blends in beautifully with most contemporary/modern home settings, functioning as part of the room décor.

Like Richell’s other fine pet gates, the new stand-alone and tension-mount gates are designed to safely confine pets but allow pet parents to move freely from room to room. The Také Freestanding Pet Gate, for example, measures 40.4”-70.5” x 20.1 ‘x 24” and can be lifted and moved easily from one location to another. MSRP is $169.99. The Také One-Touch Pet Gate measures 28.3”-35.8” x 2 x 34.6” and has a convenient gate door that opens in both directions and includes an upper/lower locking system for extra pet security. MSRP is $159.99.

In addition to the gates, an elevated feeding cabinet and tray were added to provide a healthy alternative to floor feeding. The Také Pet Serving Cabinet, for example, measures 18.3” x 9.4” x 8.9” and is designed to hold two stainless steel bowls (3.8 cup capacity) securely in place while the bottom storage cabinet holds canned food, treats, leashes, and more within easy reach! The cabinet comes fully assembled! MSRP is $79.99.

Richell’s Také Doggy Dining Tray, on the other hand, has 3 adjustable heights for feeding puppies and medium-size adult dogs. The elevated tray provides a healthier, more comfortable position for dogs – especially senior dogs with muscle ailments! The tray measures 18.9” x 14.2” x 11.4”; MSRP is $59.99.

Last but not least, Richell’s Také 3-Step Pet Stool is great for allowing smaller pets to reach those hard-to climb areas. Plus, it’s perfect for senior pets as well! The step stool measures 15” x 26.4” x 18.3” when fully assembled; MSRP is $110.00.  Richell’s Také Lifestyle Collection is now available online.

About Richell USA Inc.

Richell USA, established in March 2001 as a subsidiary of Richell Corporation, Japan, is a manufacturer and distributor of quality pet products. The company is located in Grand Prairie, Texas and has a distribution center located in Greenville, Texas. For more information on Richell's full line of Také pet products, please visit our web site at www.richellusa.com.

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