LIFETIME TELEVISION TO FEATURE RICHELL USA’s PAW TRAX®:

Richell Presents a Pawsitive Approach to Puppy Training on The Balancing Act!

GRAND PRAIRIE, TX (December 7, 2009) - Richell USA is gearing up for its participation on Lifetime TV's The Balancing Act. Scheduled to air on January 12, 2010, the special segment of "My Pet" will feature Richell's PAW TRAX® Super Absorbent Doggy Pads and Training Tray in its episode of New Puppy Problems: Indoor Training Solutions.

Earlier this year, Richell unveiled some major revisions to the line in an effort to re-market its "diamond in the rough". Richell started by changing the name from "training pads" to "doggy pads" to attract a broader consumer base; totally new packaging with a more vibrant, pet-friendly look was then added to please buyers and consumers; and in an effort to give consumers an opportunity to test the quality of the doggy pad and come back for more, Richell added a 12-pack to its existing line of 30 and 50-pack bags.
Richell's team members are ecstatic that their hard efforts have finally paid off!

Amy Robinson, CPDT and a previous guest on The Balancing Act, will represent Richell USA and its "new" PAW TRAX® line on the show. "When I received the Paw Trax I ordered", Amy noted, "I was very impressed. I poured about half a cup of water right on the pad and touched it immediately afterward. It was, to my surprise, already bone dry. It really does exactly what it claims. I am delighted to represent such a fine product. I think the show will touch on all the unique features of the Paw Trax training pads."

During the product testing, Amy also noticed that because the doggy pad dries out quickly and controls odor, it can be used more than once before discarding, which can eventually save the consumer time and money in the long run!

In keeping with the show's educational forum, show host Kristy Villa and Amy will focus on how well Richell's doggy pad works for indoor puppy training. Introducing the pad's four-layered design (that allows it to withstand moisture, dry quickly, control odor and wetness, and protect floor surfaces) to an audience of more than 96 million households is certain to be a definite home run for Richell USA!

Richell's doggy pad is also perfect for travel and can be used in kennels and crates. The pad measures 17.7" x 23.6" and is perfect for the small to medium-sized indoor dog. The suggested retail price for the 12-pack is $7.99, the 30-pack is $15.99, and the 50-pack is $24.99. Also available for purchase is the PAW TRAX® Training Tray, which is designed to hold the pad firmly in place using a snap-lock frame. The pad can be used with or without the tray.

About Richell USA

Richell USA Inc. manufactures and distributes fine wood pet products and other accessories and has distribution centers located in Arlington and Greenville, Texas. Located in Grand Prairie, Texas, the team at Richell USA is 100% committed to providing innovative ideas, high quality standards and the very best in customer satisfaction.  For more information on Richell's full line of pet products, please call our corporate office at (972) 641-9795 between the hours of 8am and 5pm CST.

About The Balancing Act
The Balancing Act TV show on Lifetime Television is America's only morning show about women, for women, trusted by women.  The show airs weekdays at 7:30a.m. ET/PT. Please check your local listings. 
 For more information about the series and upcoming shows contact The Balancing Act.