RICHELL TO SHOWCASE THE DOGGY DINING TRAY V1 AT GPE!

Richell's new elevated feeding tray is a totally cool approach to feeding your pet!

GRAND PRAIRIE, TX (FEBRUARY 21, 2011) - Richell USA plans to unveil its Doggy Dining Tray V1 in the New Product Showcase at Global Pet Expo next month. Richell's new elevated feeding tray is a totally cool and innovative approach to puppy feeding and it's great for senior dogs too! The tray adjusts to five height levels by turning specially designed adjuster knobs located on the backside of the frame. Just turn, adjust and lock the tray in place! It's that quick, that easy, and it will accommodate a puppy's growth pattern up to adulthood! The tray elevates easily from 3.4" to 10.7" and is designed to hold two bowls (not included) for feeding and watering.

In addition, the Doggy Dining Tray V1 is perfect for senior dogs suffering from stiff muscles and joints. When elevated to the overall height of 10.7", the dining tray actually helps ease discomfort during feeding time by providing a more comfortable eating position for ailing dogs. The dining tray's beautiful hardwood construction is finished in Rich Mahogany, one of Richell's new wood finishes. Its simple beauty combined with pet-friendly features definitely elevates pet dining to a totally new level!

The Doggy Dining Tray V1 measures 18.5" x 11.8" x 12.4". and comes with a totally new look in packaging too! Stop by booth 835 or the New Product Showcase at Global Pet Expo 2011! Stay tuned for more new product previews coming your way!

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About Richell USA Inc. 

Richell USA Inc. manufactures and distributes a complete line of indoor pet gates, pens and furniture from eco-friendly, sustainable materials as well as other fine pet accessories. The corporate office is located in Grand Prairie, Texas and has distribution centers in Arlington and Greenville, Texas. The team at Richell USA is 100% committed to providing innovative ideas, high quality standards and the very best in customer satisfaction.  For more information on Richell's full line of pet products, please visit our website at www.richellusa.com or call our corporate office at (972) 641-9795 between the hours of 8am and 5pm CST. Follow us on Twitter at www.twitter.com/richellusa  and on Facebook at www.facebook.com/richellusa!