RICHELL PRESENTS A PAWSITIVE APPROACH TO PET PROOFING YOUR HOME ON LIFETIME TELEVSION'S THE BALANCING ACT!

Home alone - While the Parents are Away, the Pets will Play... Pet-proofing Your Home

GRAND PRAIRIE, TX (August 17, 2010) – Richell USA is once again partnering with Lifetime Television's The Balancing Act. Scheduled to air on Friday, August 18th, the special segment of "My Pet" will feature Richell's new 3-in-1 Convertible Elite Pet Gate, their PAW TRAX® doggy pads and training tray, and the Doggy Dining Table in the show’s episode of Home alone – While the Parents are Away, the Pets will Play...Pet-proofing Your Home.

Dog trainer Amy Robinson will again represent Richell USA and its product line on the show. According to Robinson, because gates and pens can create a smaller personal space for dogs, just like the “den” they would naturally seek out in the wild, Richell’s new Convertible Elite is perfect. "The Convertible Elite Pet Gate, Doggy Dining Table and Paw Trax Doggy Pads integrate seamlessly and beautifully into any home's décor,” Robinson noted. “Dog owners can relax while away from home knowing all their dogs' needs are met in one luxurious space."

In keeping with the show's solutions-based programming, Amy will focus on how well Richell's products work to create a comfortable indoor environment for dogs while families are away for the day. By providing an environment that includes a place to sleep, play, eat and potty, dogs tend to focus better on positive behavior. So while the parents are away, pets are happier, more comfortable and less inclined to wreak havoc and mayhem!

Richell unveiled its new
Convertible Elite Pet Gate earlier this year at the 2010 Global Pet Expo in Orlando with smashing success! The new gate provides the luxury of three pet products in one: a free standing gate, a room divider, and a pet pen. It’s specifically designed to confine pets safely in areas with larger openings, plus it’s made from the same eco-friendly sustainable rubberwood as Richell’s other fine wood products. This gate, coupled with Richell’s other pet products, is the perfect recipe for pet-proofing a home.

The Convertible Elite Pet Gate is available as 4 and 6 panel gates. An Option Panel and Wire Top are sold separately. For more information about Richell pet products, visit www.richellusa.com. Don’t forget to check your local listings for show times on Friday morning – The Balancing Act on Lifetime Television!

About Richell USA Inc.: Richell USA Inc. manufactures and distributes fine wood pet products and other accessories and has distribution centers located in Arlington and Greenville, Texas. Located in Grand Prairie, Texas, the team at Richell USA is 100% committed to providing innovative ideas, high quality standards and the very best in customer satisfaction. For more information on Richell's full line of products, please call our corporate office at (972) 641-9795 between the hours of 8am and 5pm CST. Follow us on Twitter at www.twitter/richellusa.com. For Marketing & Product Development, contact Barbara Button at bbutton@richellusa.com or at (972) 641-9795 ext. 102.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com. For the show’s newsletter go to www.thebalancingact.com/join.php. For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at www.o2mediainc.com. For Media-Marketing Relations, contact Limor Windt, limor@o2mediainc.com, (954) 691-1102.