RICHELL USA's CONVERTIBLE ELITE PET GATE WINS EDITOR'S CHOICE AWARD!

The Luxury of Three Pet Products in One!

GRAND PRAIRIE, TX (September 8, 2010) - Richell USA is very pleased to announce that its Convertible Elite Pet Gate has been named a winner in Dog World Magazine's 2010 Editor's Choice Awards! Richell's newest product, which converts from a freestanding pet gate, to a room divider, to a pet pen, was selected by Richell's Marketing Department to participate in Dog World's annual contest.

The good news couldn't have come at a more fitting time. On September 3rd, the winning product was featured in the second airing of The Balancing Act's segment "Home alone - While the Parents are Away, the Pets will Play...Pet-proofing Your Home". The gate and a few other Richell products were used in the segment to show just how well these products work to create a comfortable indoor environment for dogs while families are away for the day. In addition, when the gate is converted to a pen, it provides a safe environment that includes a place to sleep, play, eat and potty, so that dogs tend to focus better on positive behavior. To view the show segment, see The Balancing Act.

The Convertible Elite Pet Gate, unveiled earlier this year at the 2010 Global Pet Expo in Orlando, will be featured along side other Editor's Choice Winners in the December 2010 issue of Dog World Magazine. In addition, watch for upcoming advertisements and literature of Richell's winning product bearing the "winning logo"!

For more information about the Convertible Elite Pet Gate, please click here.