RICHELL USA ANNOUNCEMENT

Company Names Director of Sales & Marketing

GRAND PRAIRIE, TX (January 24, 2012) - Richell USA is pleased to announce the recent promotion of Paul Fijewski to Director of Sales and Marketing. Mr. Fijewski, who served as Sr. Manager of Sales & Customer Service at Richell, began his new role as Director on January 1, 2012.

As Director, Mr. Fijewski will continue to oversee management of sales and customer service operations in effort to expand domestic retail and distribution channels and provide a "top-notch" customer support base. He will also oversee the marketing department to develop strategies for building stronger sales/marketing promotional platforms for the company. Mr. Fijewski joined Richell USA in May of 2010.

Paul Fijewski
Director Sales & Marketing
Richell USA Inc.
(972) 641-9795, Ext. 110
pfijewski@richellusa.com

About Richell USA Inc.:

Richell USA, established in March 2001 as a subsidiary of Richell Corporation, Japan, is a manufacturer and distributor of quality pet products. The company is located in Grand Prairie, Texas and has a distribution center located in Greenville, Texas. For more information on Richell's full line of pet products, please visit our web site at www.richellusa.com.

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